Let's Talk Logistics with Sam Tibbs

Sam Tibbs, built Trochi.AI to change how rate products work for brokers—giving them real control over their data and a piece of the upside. This episode breaks down why the old model fell apart, how better data shifts the market, and why broker ownership could change everything. A sharp look at where freight tech is heading. Worth the listen.

 

Key Chapters:

(0:00) Introduction and Background

(2:01) Mini Conference Announcement

(3:25) The Origin of Tro Kai

(4:09) Challenges in the Truckload Brokerage Industry

(9:36) Sam’s Background and Career Journey

(16:43) Starting a Business: First Steps and Challenges

(22:08) Building Trust and Collaboration with Brokers

(32:44) The Value of Large Customers

(33:57) Integration with Factoring Companies

(34:32) Challenges with Data Extraction

(35:37) The Importance of Broker Data

(37:39) Revenue and Market Share

(39:28) Building a Sustainable Business

(42:03) Future of Load Boards and AI

(57:01) Advice for Aspiring Entrepreneurs

 

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