Let's Talk Logistics with Will Nitze

Will Nitze took IQBAR from his kitchen to 10,000+ retail doors—without wasting cash or losing control. Kickstarter, Amazon, and scaling a CPG brand the smart way. No fluff, just what actually works.

 

Key Chapters:

(0:00) Introduction and Background

(0:51) Kickstarter Success: Unconventional Strategies

(1:31) Building the Network: Harvard Connections

(3:50) The IQ Bar Concept: Brain and Body Nutrition

(7:25) From Harvard to Entrepreneurship: Personal Journey

(10:12) Navigating the CPG Space

(12:48) E-commerce and Retail Expansion

(18:11) Building and Managing a Small Team

(28:04) Logistics and Operations

(31:15) Challenges with FBA Logistics

(33:52) Fundraising Journey and Strategies

(35:57) Importance of Capital Efficiency

(45:15) Impact of COVID on Business Operations

(46:20) Future of Health and Wellness Market

(53:41) Tech Stack and Operational Tools

(57:52) Vendor Relationships and Management

(1:03:15) Lessons Learned and Final Thoughts

 

#LetsTalkLogistics #FreightNews #FreightTech #SupplyChainInnovation#Ecommerce #CPG #RetailLogistics #StartupGrowth